Spanish journalists say Olé to Ireland’s Ancient East
~ 24.5 million Spaniards to read about Ireland ~
Four Spanish travel journalists have been exploring Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland. They represent various Spanish publications – including a lifestyle magazine, national and regional newspapers, as well as popular websites – with a combined audience of almost 24.5 million readers, or potential Spanish holidaymakers for Ireland.
The group’s action-packed itinerary included the Titanic Experience Cobh, the Jameson Distillery in Midleton, the Waterford Museum of Treasures and the House of Waterford Crystal. They also cycled along the Waterford Greenway, on the stretch between Durrow and Dungarvan, explored Dungarvan and stopped at the Gaeltacht in Ring.
“Tourism Ireland was delighted to invite these influential travel writers to visit Ireland’s Ancient East,” said Barbara Wood, Tourism Ireland’s Manager in Spain. “The articles they write when they return home will be read by millions of people – so their visit is a really good opportunity to showcase Ireland’s Ancient East to a wide audience of prospective Spanish visitors.
“In 2018, we welcomed around 443,000 Spanish arrivals to Ireland. Tourism Ireland is undertaking an extensive programme of promotional activity once again in 2019, to continue to grow Spanish visitor numbers – and visits by influential travel writers like these are a key element of that programme.”